Karina Nimmerfall
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[2018] A New Room of One's Own (The Fourth Wave)

Aluminum drywall construction, wallpaper, framed computer-generated image
290 x 200 x 9 cm

Developed as a sequel to Life as Art Form (2015) and referring to Virginia Woolf's groundbreaking essay on feminist literary criticism, the series A New Room of One’s Own combines a critical analysis of current global real estate advertising portfolios with the history of women's rights movements.

Drawing on standard architectural 3D visualization practices, large-format computer-generated images of interiors are integrated into specifically designed, unfinished seeming sculptural drywall displays that refer to the architectural situation of the exhibition space, which was originally conceived of as an apartment. They include references to respective historical and contemporary feminist literature, journals, texts, and theories, as well as feminist icons such as political activists and artists. These interventions tackle and unsettle the smooth aesthetics of the images, undermining the conventional patterned representations of the real estate industry, with their ingrained social values. At the same time, the radical motifs and symbols—taken from historic feminist movements and transferred into industrial patterns of the wallpaper or pillows—refer to current debates around issues of mainstream feminism and the commodification of the feminist discourse.

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